In Cincinnati, Ohio 45249
Workway is a professional staffing firm, working with organizations across the country to place exceptional candidates. We are looking for a Marketing Coordinator responsible for:
- Devising B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
- Managing the implementation, tracking and measurement of marketing campaigns
- Briefing and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
- Working within a budget and report any overspend
- Writing, edit and proofread copy for promotional materials within marketing campaigns
- Ensuring that the organization’s brand and identity is adhered to in campaigns and in all communication channels
- Delivering regular reports of campaign results, including web analysis and evaluation of KPIs
- Maintaining regular measurement of the ROI of campaigns
- Ensuring accuracy of marketing materials and provide formal sign off if necessary
- Collecting and use data to inform new campaigns and the evaluation of existing campaigns
- Coordinating trade shows or exhibitions with events team
- Administering the sales portal and website(s)
- Keeping abreast of current trends in marketing
Specific qualifications for the position include:
- Proficient in Microsoft Office- Power point, Excel, Word etc.
- Familiarity with graphic design software, Salesforce.com and Marketo a plus.
- Professional marketing qualification (diploma or higher)
- 5+ years’ experience in B2B industry
Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you to put your best foot forward. Contact us today!