Marketing Coordinator

Marketing Coordinator
In Cincinnati, Ohio 45249

Job Description

Workway is a professional staffing firm, working with organizations across the country to place exceptional candidates. We are looking for a Marketing Coordinator responsible for:

  • Devising B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
  • Managing the implementation, tracking and measurement of marketing campaigns
  • Briefing and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity.
  • Working within a budget and report any overspend
  • Writing, edit and proofread copy for promotional materials within marketing campaigns
  • Ensuring that the organization’s brand and identity is adhered to in campaigns and in all communication channels
  • Delivering regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintaining regular measurement of the ROI of campaigns
  • Ensuring accuracy of marketing materials and provide formal sign off if necessary
  • Collecting and use data to inform new campaigns and the evaluation of existing campaigns
  • Coordinating trade shows or exhibitions with events team
  • Administering the sales portal and website(s)
  • Keeping abreast of current trends in marketing

Specific qualifications for the position include

  • Proficient in Microsoft Office- Power point, Excel, Word etc.
  • Familiarity with graphic design software, Salesforce.com and Marketo a plus.
  • Professional marketing qualification (diploma or higher)
  • 5+ years’ experience in B2B industry

Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you to put your best foot forward. Contact us today! 

 

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Abhijeet Pathak
abhijeet.pathak@workway.com
703-889-6814