Digital Marketing Manager
In Huntington Beach, California 92647
Workway is a professional staffing firm, working with organizations across the country to place exceptional candidates. We are looking for a Digital Marketing Manager responsible for increasing leads and engaging consumers through digital marketing techniques to achieve Marketing goals and organizational objectives.
Your specific duties will include:
- Develop, manage, create, and optimize an integrated, member-focused digital marketing strategy for key internal stakeholders (Branch, call center, lending, mortgage) that includes best practices and actionable digital marketing executions involving SEO/SEM, paid search, re-marketing, local search, email, and content marketing.
- Day-to-day ownership of the Credit Union corporate website insuring accurate information, up-to-date and engaging content, site performance tracking, compliance, UX, hosting issues and promotional content.
- Develop in-house marketing automation expertise and become the company’s subject matter expert responsible for sharing know-how with Marketing team for implementing trigger based automated marketing campaigns. Responsible for communicating digital marketing strategy and tactics to leadership and employees throughout the organization.
Specific qualifications for the position include:
- Bachelor’s degree in related field or equivalent is required.
- At least five years of hands-on digital marketing experience to include: proven lead generation success, UX thought leadership and automated marketing systems. Knowledge of credit union members and their digital marketing needs/preferences is preferred.
- Must be able to coordinate, manage and guide multiple priorities and projects simultaneously and effectively through to completion. Must be able to compose and provide reports either through Excel or Prism is required. Must have the ability to analyze and interpret data to provide insights.
Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you to put your best foot forward. Contact us today!